Dorval AM : Website redesign

Dorval, a leader in financial portfolio management, wanted to give their website a fresh update to boost performance and better reflect their evolving brand. Over the past ten years, while their values, positioning, and messaging have changed, the website hadn’t kept up. To align with their new strategy and better connect with today’s market, Dorval AM turned to Digital4Better to create a modern website that truly represents who they are now.

Category

Category

Corporate website

Industry

Industry

Finance

Date

Date

2021

Context

Context

Digital4better client

Team size

Team size

4 (2 Designers)

Challenge

The finance sector, especially portfolio management, relies heavily on showcasing a company’s expertise. Users want clear insights into Dorval AM’s positioning in the financial markets, but the current site makes it difficult to follow the latest news and expert analysis. This is a crucial factor in maintaining trust between investors and Dorval AM.

Additionally, the site's structure creates confusion for visitors from the moment they arrive. Before they can explore Dorval’s history and values, they are required to fill in their profile just to access the content, which detracts from the user experience.

Results

The redesigned website led to increased user retention and a noticeable reduction in bounce rates. This improvement was largely due to the repositioning of the profile tunnel and the revamped information architecture, which made it easier for users to navigate and better understand Dorval's offerings. Additionally, our SEO enhancements helped Dorval achieve higher rankings on search engines within a few months. The new visual identity also received positive feedback both on social media and indirectly from customers, further validating the success of the redesign.

Process

Research & Analysis: We conducted user interviews and focus groups with users and stakeholders to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights before redesigning the website and digital branding.


Architecture & SEO : Based on the research, we completely restructured the website's navigation and content, prioritizing features and information according to user needs. We also restructured the website with SEO in mind as the ranking performances needed to be optimized


Wireframes & Mockups: We designed low-fidelity wireframes to visualize the new structure, layout and navigation. We then built a high-fidelity accessible mockups with guidelines for the developers to integrate.


Visual Design & Style Guide: We digitalized the logo and key branding visual assets for a more modern look. We introduced new typography and iconography and elements. We also created a style guide to maintain design consistency in future updates.

Conclusion

Dorval AM was a great opportunity to dive deep into the specific design patterns used in the finance sector. It was also rewarding to create a website that not only had a low environmental impact but was fully accessible, all while maintaining a premium brand positioning—something that many competitors might be hesitant to embrace. This experience highlighted the balance between sustainability, accessibility, and high-end design.

Let's connect

Get in touch for opportunities or just to say hi! 👋

my name is pronounced "muh-van-wee" but you can call me van

© 2024 Myfanwy Page - All rights reserved.

Let's connect

Get in touch for opportunities or just to say hi! 👋

my name is pronounced "muh-van-wee" but you can call me van

© 2024 Myfanwy Page - All rights reserved.

Let's connect

Get in touch for opportunities 👋

my name is pronounced "muh-van-wee" but you can call me van

© 2024 Myfanwy Page - All rights reserved.