Fruggr : a comprehensive Saas solution

Fruggr is a SaaS solution designed to facilitate companies’ sustainable digital transition. It evaluates the environmental and social impacts of digital infrastructures, and provides customized recommendations to activate concrete levers for improvement.
Fruggr's mission is to empower companies' digital strategy with precise, actionable indicators, helping minimize their ecological footprint, enhance social outcomes, and increase digital accessibility. Fruggr also centralizes digital data, enabling real-time monitoring of environmental, social, and efficiency metrics. The platform simplifies the use of reliable ESG indicators, assisting companies in achieving CSR goals and crafting robust digital sustainability strategies.

Category

Category

Saas

2020

Industry

Industry

Project type

Sustainability

Saas

Date

Date

from 2020

Context

Context

Location

Owned software

France

Team size

Team size

10 (1 Designer)

Challenge

Since the environmental and social impacts of digital services are still relatively new topics, our main challenge was figuring out how to translate complex and unfamiliar data into something easy to understand for different types of users. The key time to influence a digital service’s sustainability is during its early stages, so our product needed to guide a variety of people involved in the process to make better decisions. Our aim was to help managers see the ROI of a sustainable approach, assist product owners in creating efficient roadmaps, and give developers and designers concrete elements to work with.

Results

The app successfully provided multiple layers of information, from helping managers make informed decisions to enabling technical teams to identify and address areas for improvement. This allowed our clients to work collaboratively, evaluating and enhancing their services in real time, which led to noticeable improvements in both their environmental and social impact scores.

We also saw an increase in the number of technical users engaging with Fruggr after adding more advanced data, features, and detailed documentation tailored to their needs. While the product is aimed at specific roles within large organizations, having a smaller user base allowed us to build strong, long-term relationships with our clients. This close collaboration enabled us to gather valuable feedback and continuously innovate, co-creating new features to better serve their needs.

21%

Average improved environmental scores

Average increase on our client's environnemental score

11%

17%

Average cloud costs avoided

Average increase on our client's accessibility scores

100%

Customer statisfaction in 2023

Projects meeting their ESG goals using our solution

Process

Research & Analysis: We started by conducting user interviews and surveys to understand pain points and user needs. Alongside that, we analyzed competitor apps and industry trends to gather key insights. To ensure our scoring systems were accurate, we worked with IT sustainability experts, and collaborated with accessibility specialists to build our accessibility-related features.


Information Architecture: As our client base and their needs evolved over time, we restructured the app several times to keep up. Last year, with the product maturing, we decided to build a solid, module-based structure. This approach made it much easier to add new features without having to overhaul the entire system, allowing the product to scale smoothly.


Wireframing & Prototyping: For each new module, we created low-fidelity wireframes to map out layouts and navigation, then refined them based on user feedback. After that, we built high-fidelity mockups and turned them into interactive prototypes. We tested these prototypes with users from some of our main clients to make sure the designs worked as intended.


Usability Testing & feedbacks : For key features, we ran usability tests with users to validate the designs and spot areas for improvement. We also worked closely with the support team, making sure that any usability issues or feature requests from users were shared with us. Based on the feedback, we made tweaks to the design and used the insights to help prioritize future features in our design backlog.


Design system : As we added more features, we quickly saw the need for a design system to help us work more efficiently while keeping a consistent visual style. We used MUI components and customized them to suit our needs, which made ongoing maintenance easier and ensured the product met strong accessibility standards.

Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights


Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.


Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.


Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement before releasing features. Based on the feedback, we made necessary adjustments to the design. We also team up with the support team to gather any usability related feedbacks to help us improve the platform


Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.

Conclusion

Designing Fruggr from the ground up in 2020 and maintaining it for four years has made it my most significant project to date. Being the sole designer was challenging, but it was also an incredibly valuable learning experience, especially as sustainable IT is a very complex and technical subject. This project gave me substantial responsibilities, including taking part in strategic decisions about the product's evolution.

Let's connect

Get in touch for opportunities or just to say hi! 👋

my name is pronounced "muh-van-wee" but you can call me van

© 2024 Myfanwy Page - All rights reserved.

Let's connect

Get in touch for opportunities 👋

my name is pronounced "muh-van-wee" but you can call me van

© 2024 Myfanwy Page - All rights reserved.

Let's connect

Get in touch for opportunities or just to say hi! 👋

my name is pronounced "muh-van-wee" but you can call me van

© 2024 Myfanwy Page - All rights reserved.